Established in 2007 as a brand with a cause, Embark has been instrumental in uplifting the life of the street dog who may not have a home, but is undoubtedly part of our community.

 

Embark is relentless in their multi-faceted efforts of Adoption and Re-homing, Sterilization and Vaccination, Saving the Injured, Education and Awareness programmes and igniting change in the lives of street dogs throughout the island. In addition to the direct benefits to the dog, the indirect benefits to society are immense.

 

The brand also offers a unique clothing line and merchandise that supports and advocates care for street dogs. A portion of profits from the sale of Embark merchandise is used to fund welfare work; which is provided to the public free of charge.

 

Through it all Embark has kept it 'Pashionable'. All operations are centered around the 'Pashionable' Campaign - which works to change the hearts and minds of communities and their outlook towards man's best friend. The campaign showcases the faithful Sri Lankan street dog; worthy of respect and love, making them fashionable, giving them status and highlighting their own inimitable style

 

Embark’s ultimate goal of communities living in harmony with the Sri Lankan street dog within a Rabies free Sri Lanka is slowly, but surely becoming a reality with increased involvement and support from the public - each an ambassador for the cause, who epitomize everything Embark stands for.

 

Embark is undoubtedly making a change - one paw print at a time...

 

Vision Statement

Embark's dream is to provide a better life for the street dogs of Sri Lanka and give them the love, respect and home they deserve.
 

Embark collection

Embark funds projects from the profits of it's successful and much sort after collection of clothing and accessories. Embark has successfully turned passion into fashion by developing this line of merchandise which consists of highly trendy, yet surprisingly affordable clothing and accessories for men, women and children, and substantially augments the Embark offering which unites fashion with the cause of animal welfare. We aim to sell Embark merchandise internationally and increase our exposure to animal lovers world-wide, also bringing in more funds for our activities here in Sri Lanka. Click the link to see the Embark collection available online! http://www.odel.lk/store/advanced_search_result?keyword=embark

 

We also receive funds from many donors and animal lovers who believe in our objectives and want to help more stray animals find good homes

   
 

Otara Gunawardene

Otara Gunawardene, founder and CEO of ODEL has had a colourful and successful career. Despite aspirations of being a veterinary surgeon, she ultimately studied Biology before being discovered as a potential model and was propelled to success on the catwalks of leading international designers. She then stumbled into the fashion retailing industry accidentally when she started to sell clothes from the boot of her car to family and friends. Her excellent eye for a trend and good quality clothing saw her launching a range of stylish clothing in Sri Lanka in 1990.

 

Her brainchild, ODEL has grown from a tiny outlet on Dickmans Road to an absolute lifestyle brand that is recognized internationally. Otara has been honoured with a number of awards as a leading businesswoman in Sri Lanka. These include; the SAARC Woman of Achievement Award (2000), Ten Outstanding Young Persons (TOYP) of Sri Lanka (2000) Award, Entrepreneur of the Year (2000) and the Zonta Award for "Woman of Achievement" (2002) to name just a few. Stevie award .....

 

Despite her success, she has remained true to her first love and has contributed to many programs for animal welfare, before launching her very own initiative, Embark. She remains involved in the day-to-day running of Embark, and is integral to the direction and activities of the program.
Please visit

www.otara.lk

www.odel.lk